One Above Global DMC, a B2B-only destination management company serving the Indian travel trade, has announced the integration of UAE-based Adi Holidays into its network, strengthening its presence in one of India’s most important outbound travel markets.
Effective June 2026, Adi Holidays has formally joined the One Above Global DMC network and will operate as its dedicated UAE division under the brand One Above Global DMC (Powered by Adi Holidays). Headquartered in Dubai, the division will be led by Masroor Ahmad Khan, popularly known in the travel trade as “Mak”.
The move marks a significant step in One Above Global DMC’s Gulf expansion strategy, bringing together Adi Holidays’ local infrastructure and operational expertise with One Above’s trade-focused destination management platform.
Founded as a UAE-focused destination management company, Adi Holidays has established itself through owned infrastructure, including a Dubai office, transportation fleet and direct hotel partnerships. The company has built a strong reputation for delivering customised ground handling solutions for Indian travellers across the UAE.
With the integration, Indian travel agents will gain access to a more streamlined destination management platform offering ground transportation, hotel contracting, MICE services, premium FIT experiences, honeymoon packages and group travel solutions across the UAE.
Leading the division is Masroor Ahmad Khan (Mak), who brings more than 24 years of experience in the travel industry. Mak began his career with SOTC Travel Limited in 2002, spending 13 years with the company and rising to the position of Vice President, where he led the North and East India leisure businesses. He later joined VisaWale.com as a partner and developed its destination management operations under the Adi Holidays brand before establishing Adi Holidays as an independent UAE-focused DMC.
Under the new structure, Mak will continue to oversee the UAE operations while also supporting destination management activities across Mauritius, Bali, Vietnam and Europe within the broader One Above Global DMC network.
The merger also marks the reunion of Mak with Irshad Dadan, Founder and CEO of One Above Global DMC. The two previously worked together at SOTC, where Khan led sales while Dadan managed operations, establishing a professional relationship that has continued for over two decades.
Commenting on the development, Masroor Ahmad Khan (Mak), Director, One Above Global DMC (Powered by Adi Holidays), said, “In travel, my nickname Mak is more popular than my full name. The trade knows me, and the relationships behind that name span 24 years. With One Above, we take that trust across the entire UAE and, in time, the Gulf.”
Irshad Dadan, Founder & CEO, One Above Global DMC, said, “The UAE has always been the most important outbound market for the Indian travel agent. With Mak’s legacy, Adi Holidays’ owned infrastructure, and our shared history, we are not adding a destination. We are planting the One Above standard in the Gulf. This is the beginning of our Gulf chapter.”
Indian travel agents will benefit from owned transportation across the UAE, preferred hotel contracting, expertise across MICE, premium FIT, honeymoon and group travel, Indian-language support, culturally tailored itineraries and a single point of contact throughout the journey.
Reaffirming its trade-only approach, One Above Global DMC stated that it will continue to operate exclusively through travel agents and will not engage in direct-to-consumer or retail sales.
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